Fuller O'Brien and Devoe Paints Launch Fashionable Ad Campaign to Promote 2004 Color Collection

CLEVELAND, February 9, 2004 - It is all about style. The look you create with your personal sense of style, whether it is with fashion or home décor, speaks volumes about who you are. Choosing which color will give your kitchen the perfect final touch can be as complicated as deciding which color shoes are the perfect complement to your favorite cocktail dress. In many cases, without some sort of inspiration, those choices can be overwhelming.

The color experts at Fuller O'Brien and Devoe paints recognized that individuals are seeking out new ways to define their personal sense of style. Knowing that, they devised a system to simplify the puzzling process of complete color coordination.

The result is the 2004 Color Collection Guide that launches the "Design by 9" trend color palettes for 2004, available to consumers through www.2004colortrends.com or by visiting a local independent Fuller O'Brien or Devoe paint dealer.

An advertising campaign designed to create early momentum for the 2004 color collections theme can be seen in major shelter publications beginning in January. The attention-getting ad concept features runway models strutting down the catwalk, paint rollers in hand, with the question, "What will your walls be wearing this year?" A few of the targeted books include Southern Living, Cooking Light, Oprah and Better Homes and Gardens - Special Interest Publications.

In order to support the campaign on a local level, dealers will have the additional elements available to them including 60-second radio spots, in-store merchandising, outdoor advertising, newspaper and direct mail. The goal of the campaign is to attract new customers while driving traffic to the independent dealer stores that carry Fuller O'Brien and Devoe Paints.

The 2004 Color Collection Guide, designed to help consumers in selecting a theme that reflects their individual style through color, provides consumers with four distinctive "Design by 9" trend color palettes. Each palette pulls together nine perfectly harmonizing colors that give consumers the confidence they need to coordinate not only an entire room, but also an entire household.

The 2004 Color Collection Guide takes the fear out of bringing color center stage in the home. Each color palette distinctly defines a decorating theme. Using a mix of popular colors with the 2004 trend colors gives consumers color combinations with true staying power.

There are four collections offered -

• Urban Attitude - sophisticated, glamorous and upbeat. A vital atmosphere for today's fast pace.
• Rustic Chic - this simple palette borrows earthy influences for a handcrafted look that's husky, handsome and diverse.
• Water and Wind - the easiness of French Country living with this clean, seascape-inspired collection.
• Inspirational Living - serene, smooth and soothing. These colors create an environment that's harmonious and nurturing.

Unlike most fashion trends, the color combinations offered on the "Design by 9" palettes have been chosen for staying power. They are inspirational and mood-inspiring selections that are focused on delivering beautiful color throughout the home.

To get a free copy of the 2004 Color Collection Guide, log on to www.2004colortrends.com or visit a Fuller O'Brien or Devoe Paint independent dealer, the experts in color and home paint projects.

ICI Paints is part of the ICI Group (NYSE: ICI), one of the world's largest producers of specialty products and paints. ICI Paints worldwide has 49 manufacturing sites in 25 countries and more than 15,000 employees. Headquartered in Strongsville, Ohio, ICI Paints' North American operations produce decorative coatings brands such as Glidden, Dulux, Ralph Lauren, Devoe, Fuller-O'Brien, Sinclair, C-I-L paint, Color Your World and Liquid Nails caulks and adhesives. Products are sold through ICI Paints company stores, national/retail outlets and independent dealers in the United States, Canada and Puerto Rico and exported internationally. For more information on the company, visit www.icipaints.com/NA.

Media contacts:

Matt Barkett
Communications Director, ICI Paints
440/297-8368 (office)
216/780-7800 (cellular)